The Ultimate Magazine Maker Guide

Feature Article

Magazine Maker and Creating a Business publication

There are many reasons why a business may need to design and publish a magazine, from promoting a new productMagazine Maker through to communicating with customers. A magazine maker can play a key role in creating a professional publication. As more people are looking online for content, magazines are just one of the many publications that are branching out into the online world. Consequently businesses are looking for magazine maker software, tips or advice on how to prepare and publish a magazine. This can be either an internal staff magazine, an exclusive publication for customers or businesses may be looking to start their very own online magazine. With the use of mobile and tablet devices, consumers are looking for content that they can access on the go and digital magazines can help fulfil this requirement. Although digital magazine publishing is still relatively new it is important to understand the process and techniques required to make a successful magazine are more or less the same.

Design strategies are a little different from traditional print media; the trick with digital publishing is to make the magazine suitable for reading on multiple devices with different sized screens. This will involve adjusting the layout of the magazine or even creating multiple versions to fit a number of different screens. All of these different versions will mean a lot more work and expense. With a suitable magazine maker you can use the software to create one version that adapts automatically to the device it is on.

There are multiple platforms on the market which allow you to create professionally designed magazines and publish them, even if your design skills and technical knowledge is particularly limited. Some of these platforms are capable of producing exceptional designs and making use of the functionality that an iPad or mobile device has to offer. A number of businesses use what is called a digital replica which is in essence a PDF file with advanced functionality such as slide shows, audio clips and video content but often it doesn’t read like a magazine. In addition to this these types of publication do not offer responsiveness and can cause problems when trying to read content on tablet devices.

Business owners looking to create a magazine should therefore choose carefully and decide the best magazine maker platform. There are currently several different pieces of software that can be used to create highly professional magazines including Adobe, Quark and Serif. Each of these programs will offer responsive design, professional templates and the capacity to create a really impressive publication. Although it may require additional learning and trial and error the investment is certainly worth it. If you are a business owner and your company is expanding or you have regular information and updates to share with colleagues, customers or partners, a magazine can be a great way to distribute content quickly and easily.

Businesses sometimes publish magazines for customers either as an additional income stream if they are paid for subscriptions or they can simply offer them to customers for free in return for their email address and customer reviews. When designing your magazine it is important to do so with your readers in mind. Create the design and content based around your target market.

This website has been specifically set up for people looking to start their own digital publication.

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